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Custom logo embroidery

A logo that works in print does not always translate directly into stitches. This page explains what is looked at before production so there are no surprises.

Close-up of a black pique polo shirt with a multi-colour embroidered logo in orange, blue and green above small embroidered lettering.
Multi-colour logo embroidery with fine lettering on a black pique polo.

Step one

Preparing the logo

Embroidery reproduces a design with thread rather than ink, so a logo is first reviewed and converted into an embroidery file. Fine hairlines, very small text and subtle colour gradients often need to be simplified or slightly adjusted so the shape stays legible in stitches. If your logo has strict brand rules, mention that early so any adjustment can be discussed with you rather than decided alone.

A vector file is the easiest starting point. A high resolution image can also work, but it may need more clarification. If you are unsure what you have, send what is available and it will be reviewed.

Step two

Placement considerations

Common placements are the left chest, the sleeve, the back of the collar and the back of a jacket. The available space differs between garment types and between sizes, and seams, pockets, zips and linings all influence what is practical. For caps and bags the shape of the item matters as much as the size of the design.

It helps to say how prominent the logo should be. A discreet chest mark and a large back motif are different jobs and are quoted differently.

Step three

Thread and textile

Thread colours are matched as closely as possible to your brand colours from available thread ranges. An exact match to a printed reference cannot be assumed, so where colour accuracy is critical it is worth agreeing the closest options in advance.

The textile matters too. Knitted, elastic, ribbed, waterproof and heavily lined fabrics each behave differently under the needle. If you plan to supply your own garments, describe them or send an example so suitability can be reviewed before anything is agreed.

Detail

How the stitching looks up close

Examples of thread work produced in the workshop, from macro satin stitch detail to metallic monogram lettering.

  • Macro view of a white embroidered patch with dark blue lettering, a red line and light blue outlines, showing individual satin stitches.
    Macro detail: satin stitch outlines and fine colour separation on a patch.
  • Gold metallic script monogram with three initials embroidered on white satin fabric.
    Script monogram in gold metallic thread on satin.
  • Close-up of large white embroidered patches with black lettering and a black border, stacked on top of each other.
    Close-up of dense satin lettering on large embroidered patches.

Related pages

Continue with the garment side of the project or read the full process.